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Cynar is an Italian bitter apéritif made from 13 herbs and plants, predominantly artichoke. It has a bittersweet flavor and is typically 16.5% alcohol by volume.
How it is made
Cynar is made from 13 herbs and plants, with artichoke being the predominant ingredient. The dark brown bitter derives its name from the artichoke, known as Cynara scolymus botanically.
How it is served
Cynar can be consumed neat or mixed with various mixers like soda water, cola, tonic water, milk, or bitter lemon soda. In Switzerland and Southern Germany, it is popularly mixed with orange juice. It is also used in cocktails such as Negroni variations and the Brazilian rabo-de-galo.
History
Cynar was launched in Italy in 1952 and has been manufactured by the Campari Group since 1995. It gained popularity in the early 1960s through Italian television advertising, with the famous slogan 'against the wear-and-tear of modern life'.